That great idea you are looking for is already somewhere in your mind or in the collective mind of your team. The real effort in coming up with a great idea, is all about getting out of your own way so that your great idea can reveal itself. I want to refer to this as the “idea release” process, rather than the idea generation process.
A very useful tool in the idea release process is mind mapping. In this post, I will discuss how we inadvertently trap our great ideas in our mind; strategies for getting out of our own way; and finally how mind maps can help.