Entries in Customer Interview (2)

Sunday
Sep182011

Strategic Retreats ... Transforming Technology into Product

Let’s start by assuming that your goal is to come up with products that your customers are compelled to buy and use to extract some important value to them.

In general, the best way to pursue this is to:

  1. Identify your target customer
  2. Identify an important need or frustration that they have
  3. Find, invent, or tweak technology to craft an effective product for these customers

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Sunday
Mar062011

Frustration ... Not All Pain Is Created Equal

An Actionable Definition for “Frustration”

Frustration is when ...

Someone has a very important goal that needs to be achieved, or task that needs to be accomplished.  But there is one or more barrier(s) to them achieving their goal which they feel is out of their control.  This results in a combination of helplessness and anger, which we recognize as frustration.

So how do you act on this?  You should set out to understand your customers’ specific goals.  You also want to find out what they see as barriers to achieving those goals.  Eventually, you want to provide a solution that eliminates any feelings of helplessness and instead makes them feel empowered.  We will touch on learning about goals and barriers in this blog post, and save empowerment (and it’s actionable definition) for a later post.

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