Viral Product Adoption ... Build a Pipe, Not a Funnel
We all want wildly successful products like Facebook and Instagram. Products whose viral nature allows them to experience astounding exponential growth. How do you create a situation where an existing customer exposes your product to their friends, and who in turn adopt it to become customers themselves? And do it in such a way that the process is sustainable and just continues to feed on itself. This is Viral Product Adoption. So how do we achieve this?
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